For 22 years, with love and dedication, we have been taking care of children, families, and homes in Moldova. It all began with an ambitious step — introducing European-quality baby food to our country. This was a true breakthrough for parents, who for the first time had the opportunity to feed their little ones with products recognized worldwide for their quality, safety, and benefits.

From the very first day of our activity, we have paid special attention to the company's reputation and the well-being of our clients. We choose only time-tested suppliers and brands with impeccable reputations. This approach has allowed us to become a leading player in the market.

Today, Hendrix Bail Trading House is a parent company that unites several key business directions. We are a recognized leader in the import and distribution of baby food, accessories, cosmetics, and other products for children. Our products are available in over 1,000 retail points across the Republic of Moldova, and our complete distribution network includes more than 1,500 stores.

Our pride lies in our own retail chains, each of which holds a significant place in its field:

• "Baby-Boom" – a chain of stores offering the widest range of high-quality products for children. Here, every family can find everything they need for a happy and healthy childhood.
• "Sano" – a chain of stores specializing in household chemicals and cosmetics, focusing on Israeli quality and customer care. We offer tested products that ensure reliability, safety, and comfort in every home. It is important to us that every purchase at "Sano" meets high-quality standards and helps care for your home and family.

We continue to grow, maintaining our core values — quality, professionalism, and care. Hendrix Bail is proud to contribute to the comfort and well-being of families throughout Moldova.

Welcome to the world of Hendrix Bail — where care, quality, and trust form the foundation of our success!